征稿期刊

Journal of Marketing for Higher Education

期刊级别

SSCI (JCR 2023)

IF 2.4

Q3 (BUSINESS 160/304)

Q1 (EDUCATION & EDUCATIONAL RESEARCH 144/760)

征稿主题

University Ranking, Sustainability, and Marketing Strategies in Higher Education

细分领域

Impact of sustainability initiatives on university ranking and reputation

Integration of sustainability metrics into university ranking methodologies

Integration of sustainability and/or ranking into marketing strategies

Role of marketing in promoting sustainability initiatives in higher education

Case studies of HEIs successfully leveraging sustainability for improved rankings and marketing outcomes

Ethical considerations and methodological concerns in sustainability marketing

Long-term effects of ranking-driven marketing strategies on institutional performance sustainability and resilience

Strategies for communicating sustainability efforts to prospective students, donors, and other stakeholders

Student engagement/integration/student-led projects in sustainability marketing in higher education.

Regional and cultural variations and cross-cultural perspectives

Role and effectiveness of social media and digital marketing on reputation management, institutional sustainability and competitiveness

Theoretical frameworks and models for understanding the relationship between sustainability, ranking, and marketing in higher education

重要时间

Submission Deadline: 1 May 2025

原文：https://think.taylorandfrancis.com/special_issues/university-ranking-sustainability-and-marketing-strategies-in-higher-education/?_gl=1*6qv5wb*_gcl_au*MjE0NDQzMTY5OS4xNzMzNTYzNjY5*_ga*MjY5ODA0Mjc0LjE3MzIyODc1Nzc.*_ga_0HYE8YG0M6*MTczNzM3OTE5NC44OS4xLjE3MzczNzkyOTQuNjAuMC4w&_ga=2.130832399.1218292063.1736995786-269804274.1732287577