Diversity, Equity, and Inclusion (DEI) in B2B markets
细分领域
DEI and organizational strategy development and implementation in B2B markets. Examples include:
DEI and its influence on the B2B firm’s marketing strategy development and strategic decision-making
DEI and its alignment with firm marketing and sales strategies
Challenges and barriers to implementing DEI in B2B sales and marketing. How acceptance of DEI varies across different industries in B2B
DEI and management/leadership approaches/styles and decision making. Examples include:
How, why, and with what effects do “diverse” management and leadership styles exist in B2B markets?
How elements of DEI (e.g., gender) affect how B2B marketing and sales leaders lead. What is the impact on their reports?
DEI in HR policy and practices for B2B marketing: Examples include:
DEI policies and practices in B2B markets and their effects on talent attraction, employee engagement/motivation reward and recognition, organizational/identification belonging, and turnover intentions
DEI and its implications for training and development policy and practice in Sales
DEI policies and practices in B2B markets and their effects on employee well-being
DEI organizational performance in B2B markets. Examples include:
How DEI impacts key B2B organizational performance outcomes
Metrics/methods (hard and soft) for measuring how DEI contributes to firm performance
DEI and intra-/inter-firm relationships. Examples include:
How DEI strategies and policies in B2B markets impact relationships within and across functional teams – e.g., within sales teams, within marketing teams, between sales and marketing personnel, and between them and other functional teams
How DEI strategies and policies in B2B impact relationships with customers
The relationship between DEI and customer relationship effectiveness and satisfaction in B2B contexts – e.g., where supplier or customer teams do not share commitment to DEI initiatives
