征稿期刊

Journal of Marketing Management

期刊级别

SSCI (JCR 2023)

IF 3.5

Q2 (BUSINESS 118/302)

Q2 (MANAGEMENT 151/401)

征稿主题

Marketer Behaviour: New Directions for a Socially Real Field of Research

细分领域

Marketers and public perception

Sociocultural factors that shape marketer behaviour.

What are marketer competencies and how are they learned?

Marketers as cultural intermediaries

The role of organisational factors on marketer behaviour.

Learning on the job – how one becomes a marketer.

Marketers and their moral frameworks.

How religiosity shapes the values and practices of marketers.

Marketers’ perceptions of deception in marketing; marketers’ perceptions of their roles as deceivers.

Marketers and their role in facilitating overconsumption, unethical consumption or other critical perspectives on consumption.

Marketers and their interactions with technologies. The impact of AI on marketer behaviour and other technologies on the behaviours of marketers

Performing, conforming to, or creating marketer archetypes or roles.

Who performs marketing/what is a marketer?

What drives and motivates ancillary marketers (influencers, celebrities, etc.)?

Marketer personalities and personality types.

Marketers and processes of acculturation.

How can higher education shape the behaviours (ethical or otherwise) of marketers?

The relevance of current marketing education models to the young, emergent, marketer.

The impact on young marketers of introducing diversity and inclusivity into the marketing curriculum.

重要时间

Submission Deadline: 6 October 2025