征稿期刊

Journal of Product & Brand Management

期刊级别

IF 5.7 (JCR 2024)

SSCI

Q1 (BUSINESS 59/316)

Q1 (MANAGEMENT 77/420)

征稿主题

Brand Bonds: Latest Research on Brand Relationships

细分领域

Emotional Branding

Positive Brand Relationships: Brand Love, Brand Passion, Brand Affection, Brand Devotion, Brand Attachment, Brand Satisfaction

Negative Brand Relationships: Brand Hate, Brand Objection, Brand Dislike Culture in brand relationships

Brand Cult and Religious Brands

Brand relationship over time, dynamics of brand relationships

Brand relationships in different consumer segments (e.g., children, seniors)

Consumer celebrity relationships (e.g., sports, entertainment, business celebrity)

Consumer organization relationships (e.g., political party, sports clubs, university, red cross)

Consumer place relationships (e.g., city branding, country branding)

Influencer and AI influencer and brand relationships

Social media and brand relationships

Virtual reality and augmented reality and brand relationships

Brand Personality, Brand Forgiveness, Brand Compassion, Brand Communities

Big data, analytics and brand relationship management

Brand relationship theories

Brand relationships scales

Brand transgressions and recovery strategies

Sustainability and ethical considerations in brand relationships

Luxury Branding

重要时间

Submission Deadline: 31 January 2026