征稿期刊

International Journal of Research in Marketing

期刊级别

SSCI (JCR 2023)

IF 5.9

Q1 (BUSINESS 47/302)

征稿主题

Brand Safety in Digital Environments

细分领域

Quantitative Methods or Machine Learning-related Questions:

How effective are various content moderation tools in reducing the incidence of brand safety crises?

What are the risks and rewards of using artificial intelligence for content moderation in safeguarding brands? How do AI-driven tools compare to human-led moderation processes?

How do algorithms used in programmatic advertising or content curation impact brand safety? What are the unintended consequences of algorithm-driven brand placements?

What brand safety risks are posed by emerging technologies such as blockchain, non-fungible tokens (NFTs), and AI-generated content, and how can brands safeguard their image when engaging with these technologies?

Managerial Strategy-related Questions:

How can brands proactively and reactively mitigate brand safety crises?

What are the ethical responsibilities of brands in maintaining a safe digital environment? How does this intersect with consumer privacy and data protection concerns?

How can brands predict what is or isn’t safe for them?

How can unsafe environments be made brand-safe?

What are feasible strategies for brands to enter potentially unsafe environments?

What are the potential benefits of brand safety incidents or presence in unsafe environments for brands and other stakeholders?

What is the role of brand safety in a B2B context?

How do brand safety concerns differ in emerging markets compared to more developed economies, and what unique strategies are required to address these differences?

How do governmental regulations or policies (e.g., data privacy laws, advertising guidelines) influence the strategies brands use to ensure safety in digital environments?

Consumer Culture Theory or Qualitative Research-related Questions:

What themes emerge in consumer narratives about brands that have faced public scrutiny due to brand safety concerns?

What are the lived experiences of brands that have successfully recovered from a significant brand safety crisis?

What role do the upper echelons play in ensuring brand safety?

To what extent does what constitutes a brand-safe environment depend on cross-cultural factors?

How do definitions of “unsafe” evolve over time with cultural and technological changes, and how can brands stay ahead of these shifts?

Consumer Behavior-related Questions:

What is the impact of brand safety incidents on consumer purchasing?

How does exposure to brand ads in unsafe contexts influence consumer behavior and brand value? How does this vary between different types of brands and different types of consumers

How do consumers’ emotional responses to brand safety incidents vary based on the type of content (e.g., hate speech vs. misinformation)?

重要时间

Submission Deadline: 1 May 2026