征稿期刊

Psychology & Marketing

期刊级别

SSCI (JCR 2023)

IF 8.9

Q1 (BUSINESS 19/304)

Q1 (PSYCHOLOGY, APPLIED 6/113)

征稿主题

Disconnected: Exploring the Implications of Consumer Loneliness and Alienation

细分领域

The impact of digital services and technology, including virtual companionship and gamification, on alleviating loneliness

Inclusive service design and hybrid service models to mitigate loneliness across diverse consumer groups

Strategies for community-building through services, such as group-based activities and co-creation efforts, to reduce social isolation

Understanding the aging consumer: analyzing the effects of loneliness on older adults and their consumption patterns

Innovations in service strategies to combat loneliness and enhance social connection

The role of hospitality, entertainment, and education industries in fostering community and combating loneliness through targeted marketing

Ethical considerations and the role of corporate social responsibility in service marketing targeting lonely individuals

Cross-cultural and demographic insights into service marketing strategies addressing loneliness, including generational and gender differences

Developing and utilizing metrics to measure the effectiveness of loneliness-focused marketing campaigns and interventions

Exploring the role of pets in enhancing consumer well-being and mitigating loneliness through pet-related products and services

重要时间

Submission Deadline: 30 November 2025