征稿期刊

Psychology & Marketing

期刊级别

SSCI (JCR 2023)

IF 8.9

Q1 (BUSINESS 19/304)

Q1 (PSYCHOLOGY, APPLIED 6/113)

征稿主题

Neuromarketing's contribution to responsible marketing strategies

细分领域

Implicit Biases: Understanding implicit biases preventing sustainable consumer behavior (e.g., gender or product stereotypes)

Better Understanding of Individual Differences for Inclusive Marketing: Neuromarketing could provide valuable insights into how individual differences, such as personality, cognitive styles, or even neurophysiological responses, influence consumer behavior.

Moral & Ethical Dilemmas: Understanding the cognitive and affective factors impacting moral and ethical dilemmas for consumers.

Nudges: Behavioral Nudges can be useful remedies for Biases and Research on Nudges informed by neuroscience could add an innovative angle to the discussion.

Digitization & Innovative Technology: Using neuroscientific methods, as well built-in sensors in wearable devices, to better understand the effects of new digital environments (e.g. VR, AR, social media, metaverse) on consumption, decision-making, and consumer well- being.

Sensory Marketing: Neuromarketing can improve our understanding of how sensory inputs influence perception and behavior, thereby facilitating mindful and embodied self- regulation among consumers.

Methods: Innovative methodologies to show objective consumer measurements related to responsible marketing

重要时间

Submission Deadline: 31 March 2026