Phygital Service Research (PSR) for Positive Marketplace Experiences: Integrating Physical and Digital Realms with Human-Centric Approaches
细分领域
Exploring how to design service experiences that prioritize human needs and behaviors in blended physical and digital environments
Investigating how services are delivered and consumed in phygital spaces and the impact on customer satisfaction and loyalty
Examining the role of immersive technologies (e.g., VR, AR) in enhancing consumer experiences and the balance between technology and human-centricity in the service field
Analyzing how phygital services can contribute to positive outcomes for communities and the environment
Exploring the unique behaviors and paradoxical actions of consumers in hybrid phygital service settings
Promoting methodological diversity and triangulation in studying phygital phenomena in service research
Understanding the role of various stakeholders in the service ecosystem and their impact on service delivery and consumption in the phygital realm
Exploring strategies for service providers to leverage phygital integration for a competitive edge
Investigating how phygital services can improve the quality of life for individuals, including consumers, employees, and other stakeholders
Identifying emerging trends and innovations in the field of phygital services and their potential impact on service research and practice
