征稿期刊

Journal of Services Marketing

期刊级别

SSCI (JCR 2023)

IF 3.8

Q2 (BUSINESS 104/302)

征稿主题

Transforming Services Marketing Education in the Age of AI

细分领域

Curriculum development

How should services marketing curricula evolve to incorporate AI-related competencies and knowledge?

Pedagogical Innovations

What novel teaching methodologies effectively prepare students for services marketing in an AI-driven economy?

AI as Educational Tools

How can AI technologies enhance the teaching and learning of services marketing concepts and skills?

Ethical Considerations

What ethical frameworks should guide the teaching of AI applications in services marketing?

Industry-Academia Collaboration

How can educational institutions partner with service organizations to ensure curriculum relevance in the age of AI?

Student Readiness

What competencies do services marketing students need to thrive in an AI-augmented service landscape?

Assessment Strategies

How should we evaluate student learning and readiness for AI-driven services marketing environments?

Faculty Development

What support and resources do educators need to effectively teach AI applications in services marketing?

Service Design Education

How should the teaching of service design evolve to incorporate AI capabilities?

Cross-disciplinary Approaches

How can services marketing education integrate knowledge from other disciplines (e.g., computer science, ethics, design thinking) to prepare students for AI applications?

重要时间

Submission Deadline: 10 October 2025