SSCI《Journal of Business & Industrial Marketing》征稿: 人工智能与IT资源转化为价值

2025年03月31日

截止日期：2025/07/31 23:59

征稿期刊

Journal of Business & Industrial Marketing

 

期刊级别

SSCI (JCR 2023)

IF 3.6

Q2 (BUSINESS 113/304)

 

征稿主题

From Virtual to Virtuous: Transforming AI and IT Resources into Value

 

细分领域

What are the theoretical-philosophical underpinnings of the value concept in B2B contexts and their implications for B2B research?

Given the ability to configure resource usage processes, what is the impact on the B2B customer experience or value determination? And what are the implications for B2B marketing processes?

What is the role of sales in marketing interfaces and contexts that are increasingly shaped by digital agents and automated purchasing processes?

What are the roles of organizations in the contexts of digital connected businesses?

 

重要时间

Submission Deadline: 31July 2025

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