征稿期刊

International Journal of Research in Marketing

期刊级别

SSCI (JCR 2023)

IF 5.9

Q1 (BUSINESS 47/302)

征稿主题

Rethinking Marketing for a More-Than-Human World: an invitation for a post-anthropocentric paradigm shift

细分领域

Rethinking the Consumer: Questioning what makes a consumer, when humans are ever-changing assemblages or arrangements of more-than-human beings, whose co-constituted agency/agencies shape consumption in unexpected ways. Investigating whether and when other species can be considered consumers and how this might alter our understanding of "human" consumers. Addressing how natural sciences’ continuously expanding list of beings (animals and plants alike) possessing consciousness impacts the ethics of consumption.

Rethinking Core Marketing Concepts: Reconsidering fundamental marketing concepts—such as product, service, value, consumer satisfaction, relationships, consumption collectives, choice, and decision-making—from a multispecies perspective, along with identifying how marketing theory should be modified in a more-than-human approach. Beyond intrinsic theorization benefits crucial for the marketing discipline, such a rethinking can bring forth a truly ecosystemic focus on marketing practices’ sustainability.

Rethinking Market(ing) Systems: Exploring how market and marketing practices can be restructured to prioritize more-than-human well-being. How can theoretical approaches such as doughnut economics (Raworth, 2017) or regenerative approaches to business (Hahn & Tampe, 2020; Konietzko et al., 2023) reframe marketing systems into systems benefiting multispecies instead of only human wellbeing? How can inspiration from multispecies ecosystems inspire new forms of market interactions, where multiple more-than-human priorities are valued and valorised?

Methodological Innovations: Identifying and developing methods necessary for conducting rigorous multispecies research in marketing. How might qualitative but also quantitative research methods take into account more-than-human actions, experiences and agencies, in light of our human limitations in perceiving the world from other species’ perspectives? How do measurements, assessments, variables transform when human agency is dethroned?

重要时间

Submission Deadline: 1 May 2026