This year’s summit editors will carefully curate a selection of forward-thinking themes that address the most pressing topics in industrial and B2B marketing. These themes will serve as the foundation for a Special Issue (SI) that aligns with the summit’s mission to blend rigorous academic research with practical relevance. In this spirit, the Special Issue will spotlight papers that bridge theory and application, with a focus on high-impact topics such as digital transformation in industrial markets, sustainable and responsible B2B practices, and the role of artificial intelligence and data analytics in enhancing decision-making processes. To nurture the next generation of scholars, the summit will also feature an advanced doctoral symposium, offering PhD students a platform to showcase their work and engage with leading experts in the field.
Additionally, this year’s summit will continue with a unique format of the academic-practitioner forum, encouraging knowledge exchange and fostering practical solutions to real-world challenges. This event is designed not only to stimulate academic discourse but also to facilitate partnerships and collaborations that translate innovative ideas into actionable strategies.
