SSCI《Journal of Retailing and Consumer Services》征稿: 零售业的技术进步
2024年11月14日
截止日期：2025/12/31 23:59
征稿期刊
Journal of Retailing and Consumer Services
期刊级别
SSCI (JCR 2023)
IF 11.0
Q1 (BUSINESS 8/302)
征稿主题
Technological Advances in Retailing
细分领域
In conclusion, the retail industry is in the midst of a technological revolution that is reshaping the shopping experience. From the convenience and challenges of digital shopping to personalized recommendations by AI and immersive experiences offered by AR/VR, recent technological advancements are enhancing customer satisfaction and driving efficiency for retailers. The special issue aims to explore these advancements in greater detail and provide retailers (embracing the technological advancements) with normative decision support and action recommendations for an increasingly competitive and dynamic market.
