Institutional Technologies and the New Frontiers of International Marketing and Global Supply Chain Management
细分领域
Institutional Technologies and Their Role in International Marketing and Global SCM
Theoretical perspectives on the interplay between international marketing and global SCM in the context of institutional technology evolution
The impact of institutional technologies on the relationship between international marketing and global SCM
Strategies, governance models, and coordination mechanisms for managing the interplay between international marketing and global SCM in the context of institutional technology evolution
Case studies of firms that have successfully managed the interplay between international marketing and global SCM in the context of institutional technology evolution
The role of cross-functional collaboration in managing the interplay between international marketing and global SCM in the context of institutional technology evolution
Sustainability and ethical considerations in the integration of international marketing and global SCM through institutional technologies
The impact of institutional technologies on global SCM capabilities, global consumer culture, and global brand strategies
Institutional Technologies and Digital Transformation in Global SCM and International Marketing
Digital transformation as a driver of institutional technology evolution and adoption, and their implications for international marketing and global SCM
Role of blockchain and smart contracts in enhancing supply chain as well as international marketing operations’ visibility, traceability, and trust
Leveraging institutional technologies in optimizing, integrating, and configuring the coordination of global supply chain processes and international marketing campaigns
New digital infrastructures and platforms that configure the organizational relationships and power structures in international marketing and global SCM
Organizational and Cross-Cultural Perspectives on Global SCM and International Marketing in the Digital Age
Cross-cultural challenges and opportunities in managing global supply chains and international marketing efforts in the era of institutional technologies
Cultural intelligence and acculturation for effective application and leverage of international marketing and global SCM practices in the digital age
Institutions, technological innovations, international marketing and global SCM strategies
