征稿期刊

International Marketing Review

期刊级别

SSCI (JCR 2022)

IF 5

Q2 (BUSINESS 74/154)

征稿主题

Advancing International Marketing Strategy: Innovative Conceptual Insights and Comprehensive Literature Reviews

细分领域

Operation Modes, Entry Modes, and Channel Management

International mergers/acquisitions

International joint ventures

Subsidiary management

Theoretical perspectives (e.g., real options, TCA, RBV)

Ownership, channel integration, control, relationship management

Export Marketing

Standardization/adaptation

Export performance

Levels of analysis (e.g., ventures, regions, the firm)

Export market environments

The Global Firm

International marketing integration

Global positioning strategies

Global branding issues

International Marketing Management

Innovation and new product development

International service management

International communications

International retailing

Leveraging social capital and networks

Technology

The internet and international marketing

International perspectives on customer relationship management

International knowledge management

Global value chain integration

AI in an international marketplace

Interfaces

International entrepreneurial marketing

International aspects of social enterprises

Finance and international marketing interfaces

International marketing and digital transformation

International corporate social responsibility and sustainability

Emerging market firms’ international marketing strategies

重要时间

Submission Deadline: 1 April, 2025

原文链接：https://www.emeraldgrouppublishing.com/calls-for-papers/advancing-international-marketing-strategy-innovative-conceptual-insights-and